Next-Cart

Shopware to WordPress Migration

Migrate products, customers, orders, blog posts, and other supported store data from Shopware to WordPress securely and accurately while preserving data relationships throughout the transfer.
No Downtime,
No Coding Required
Keep your store running during migration. No coding or technical skills required.
Free Demo Available
Preview a sample of your data in the target store before starting the full migration.
1-Year License
with Repeat Migrations
Repeat your migration when needed, including new or updated data, within your plan’s data limit.
Expert Technician Support
Get expert help with connections, configuration, migration issues, and data validation throughout your migration.

How to Migrate Shopware to WordPress

Connect the source and target, choose the supported data and options, and review the results. The steps below describe the tool workflow; expert-led and custom projects may follow an agreed plan.
Connect your source: Shopware
Connect your target: WordPress
Configure and start the migration
Review results & post-migration options
1
Connect your source: Shopware

Enter the URL of the Shopware store you are migrating from. Then download the KitConnect package, unzip it, and upload it to that store’s website.

What Can You Migrate from Shopware to WordPress?

Review supported data, source-to-target mappings and any listed conditions. Custom fields, plugin data and URL redirects may need additional review.
Products
Product Categories
Taxes
Manufacturers
Customers
Orders
Coupons
Reviews
Blog Posts
CMS Page
All relationships (categories, variants, images, etc.) preserved

Customize your setup with additional options

Recent Data Migration
Clear Target Store Data
Strip HTML Tags from Category and Product Names
Transfer Embedded Images to Target Store
Create 301 Redirects for SEO URLs
Preserve Product IDs & Category IDs
Compatibility Overview
ShopwareShopware
WordPressWordPress
Version Range
5.x - 6.x (and newer)
1.x - 7.x (and newer)
Language & Localization
Multilingual, Multicurrency, RTL, Localized URLs
Multilingual, Multicurrency, RTL, Localized URLs powered by WPML and Polylang
Main Editions
Community Edition; Rise; Evolve; Beyond
WordPress CMS
Product Types: Product, Product Variants, Digital Product
Product Information: Name, Product Number, EAN, Width / Height / Length, Tags, SEO URL, Active, Visibility
Product Pricing: Price, List Price, Price (with List Price Higher)
Product Options: Property, Property Option, Stock (Variant), Color Property, Position, Display Type
Product Variants: Product Number, Property, Price, Weight, Length / Width / Height, Stock, Media, Active
Product Images: Cover, Description, Media, Alt Text, Position
Product Inventory: Manage Stock, Stock, Available, Allow Backorders
External Links / Relationships: Categories
Product Attributes & Custom Fields: Options, Position, Visible, Display Type
Product SEO / Structured Data: Meta Title, Meta Description, Redirect, SEO URL
Category Information: Name, SEO URL, Description, Active, Redirect, Meta Title, Meta Description
Category Images: Media, Alt Text
Category Structure / Hierarchy: Parent Category, Subcategories, Position
Tax Rules: Tax Rule, Tax Class, Country, State, Zip Code, Rate, Tax Shipping, Product
Manufacturer Information: ID, Name, SEO URL, Description
Manufacturer Branding : Media, Alt
Customer Information: First Name, Last Name, Email, Phone, Active, Created At, Password
Customer Addresses: ID, First Name, Last Name, Company, Street, City, State, Country, Zip, Phone, Type, Default Billing, Default Shipping
Customer Order History: Orders
Order Information: ID, Order Number, Status, Currency, Subtotal, Discount, Shipping Cost, Tax, Total, Payment Method, Shipping Method, Tracking Code, Comments, Created At, Updated At
Product Details: Label, Product Number, Quantity, Unit Price, Total Price, Tax, Discount, Options
Customer Details: First Name, Last Name, Company, Street, City, State, Country, Zip, Phone
Order Relationships: Customer ID, Line Items
Coupon Information: Code, Description, Discount Type, Value, Active, Valid From, Valid Until
Usage Restrictions: Minimum Order, Maximum Order Value, Per Customer, Exclude Sale, Products, Excluded Products, Categories, Excluded Categories, Usage Limit
Review Information: Title, Comment, Points, Status, Created At
Reviewer Information: Customer ID, Email, Name
Product Relationship: Product ID, Variant ID
Post Information: Title, Content, Short Description, Tags, SEO URL, Active, Visibility
Post Images: Media, Gallery, Images In Content, Alt
Post Categories: Category, Parent, Position
Post SEO / Structure Data: Meta Title, Meta Description, Redirect, Plugin Structured Data
Post Comments: Name, Email, Comment, Date, Status
Page Information: ID, Title, Content, Short Description, SEO URL, Active, Visibility, Layout, Parent, Position, Created At, Updated At
Page Images: Media, Images In Content, Alt
Page SEO / Structure Data: Meta Title, Meta Description, Redirect
ShopwareShopware
WordPressWordPress
Product Types
Product
Product
Product Variants
Product Variants
Digital Product
Virtual Product
Name
Title
Product Number
SKU
EAN
UPC / GTIN
Width / Height / Length
Length / Width / Height
Tags
Tags
SEO URL
Slug
Active
Published
Visibility
Visibility
Price
Regular Price
List Price
Regular Price (when Sale active)
Price (with List Price Higher)
Regular Price (when Sale active)
Property
Attribute
Property Option
Attribute Value
Stock (Variant)
Stock (Variation)
Color Property
Color Swatch (Plugin)
Position
Menu Order
Display Type
Attribute Type
Product Number
SKU
Property
Attribute
Price
Regular Price / Sale Price
Weight
Weight
Length / Width / Height
Length / Width / Height
Stock
Stock Quantity
Media
Image
Active
Status
Cover
Featured Image
Description
Content
Media
Gallery
Alt Text
Alt Text
Position
Order
Manage Stock
Manage Stock
Stock
Stock quantity
Available
Stock Status
Allow Backorders
Allow Backorders
Categories
Categories
Options
Terms
Position
Menu Order
Visible
Published
Display Type
Type
Meta Title
SEO Title
Meta Description
SEO Description
Redirect
Redirect
SEO URL
Slug
Category Information
Name
Name
SEO URL
Slug
Description
Description
Active
Published
Redirect
Redirect
Meta Title
SEO Title
Meta Description
SEO Description
Media
Featured Image
Alt Text
Alt Text
Parent Category
Parent Category
Subcategories
Subcategories
Position
Menu Order
Tax Rules
Tax Rule
Tax Rate
Tax Class
Tax Class
Country
Country
State
State
Zip Code
Postcode
Rate
Rate
Tax Shipping
Tax Shipping
Product
Product
Manufacturer Information
ID
ID
Name
Name
SEO URL
Slug
Description
Description
Media
Image
Alt
Alt
Customer Information
First Name
First Name
Last Name
Last Name
Email
Email
Phone
Phone
Active
Status
Created At
Registered Date
Password
Password
ID
ID
First Name
First Name
Last Name
Last Name
Company
Company
Street
Address 1
City
City
State
State
Country
Country
Zip
Postcode
Phone
Phone
Type
Type
Default Billing
Default Billing
Default Shipping
Default Shipping
Orders
Orders
Order Information
ID
ID
Order Number
Order Number
Status
Status
Currency
Currency
Subtotal
Subtotal
Discount
Discount
Shipping Cost
Shipping
Tax
Tax
Total
Total
Payment Method
Payment Method
Shipping Method
Shipping Method
Tracking Code
Tracking
Comments
Note
Created At
Created
Updated At
Updated
Label
Name
Product Number
SKU
Quantity
Quantity
Unit Price
Price
Total Price
Total
Tax
Tax
Discount
Discount
Options
Variation
First Name
First Name
Last Name
Last Name
Company
Company
Street
Address 1
City
City
State
State
Country
Country
Zip
Postcode
Phone
Phone
Customer ID
User ID
Line Items
Products
Coupon Information
Code
Code
Description
Description
Discount Type
Discount Type
Value
Coupon Amount
Active
Status
Valid From
Date Created
Valid Until
Date Expires
Minimum Order
Minimum Spend
Maximum Order Value
Maximum Spend
Per Customer
Individual Use
Exclude Sale
Exclude Sale
Products
Products
Excluded Products
Excluded Products
Categories
Categories
Excluded Categories
Excluded Categories
Usage Limit
Usage Limit
Review Information
Title
Title
Comment
Comment
Points
Rating
Status
Approved
Created At
Date
Customer ID
User ID
Email
Email
Name
Name
Product ID
Product ID
Variant ID
Variation ID
Post Information
Title
Title
Content
Content
Short Description
Excerpt
Tags
Tags
SEO URL
Slug
Active
Status
Visibility
Visibility
Media
Featured Image
Gallery
Gallery
Images In Content
Images In Content
Alt
Alt
Category
Category
Parent
Parent
Position
Menu Order
Meta Title
SEO Title
Meta Description
SEO Description
Redirect
Redirect
Plugin Structured Data
Plugin Structured Data
Name
Name
Email
Email
Comment
Comment
Date
Date
Status
Status
Page Information
ID
ID
Title
Title
Content
Content
Short Description
Excerpt
SEO URL
Slug
Active
Status
Visibility
Visibility
Layout
Template
Parent
Parent
Position
Menu Order
Created At
Created
Updated At
Updated
Media
Featured Image
Images In Content
Images In Content
Alt
Alt
Meta Title
SEO Title
Meta Description
SEO Description
Redirect
Redirect

Shopware to WordPress Migration Cost

Choose an available service: self-service Standard, expert-led Managed, or scoped Custom Migration. Enter your data volumes for an estimate; add-ons and custom requirements may affect the final price.
1. Service
2. Data Volume
Source Platform
Shopware
Target Platform
WordPress

These four data types are used to estimate the price. Other supported data, including categories, coupons, and reviews, is also migrated at no extra charge.

Custom Jobs
+$100.00

You can increase your plan’s data limit, upgrade your service, or add custom work while your license is valid.

You only pay the price difference, and your license expiry date stays the same. Custom work is reviewed and quoted separately.

Learn about upgrades (Opens in a new tab)

Frequently Asked Questions

What you need to know before migrating your store data from Shopware to WordPress.

Should I select WordPress or WooCommerce for my online store?

Select WooCommerce when your store's product catalog is managed by WooCommerce. The plain WordPress connection does not enable product migration as source or destination. Other WordPress shopping-cart plugins have their own connections where available; choose the one that matches the store rather than relying on the CMS name alone.

Confirm the Product Price Type setting: Gross price includes tax, while Net price excludes it. The Shopware 6 export uses that selection and takes the first entry from each stored price list. Test multi-currency products and list-price discounts so the resulting amount matches your intended pricing setup.

Confirm that user accounts are included in your migration and test authentication separately from imported content. With supported WordPress or WooCommerce sources, compatibility depends on the WordPress versions and any custom login or password-hashing plugins. Compatible native formats may work without a cross-platform Customer Password Plugin; other cases need separate review. Importing posts or copying author names alone does not create working user accounts.

Not automatically. The default import assigns posts to the account with user ID 1 in the destination WordPress site. Importing the original user accounts does not change that assignment. If author attribution matters, agree how authors will be matched and check the displayed author before publishing.

Available services depend on your migration path. Standard Migration lets you use the tool yourself with technical support. With Managed Migration, our technicians carry out the agreed migration. Custom Migration covers tailored requirements, with the migration carried out by you or our team as agreed. Data types must be supported by both connections; choosing expert handling does not by itself add unsupported data.

Where a self-service Demo Migration is available for your migration path, you can try it for free before purchasing. It transfers a small sample of supported data so you can check the result. Add-ons and custom work are not included in the self-service demo. For a file-based, custom or technician-assisted evaluation, contact us first to agree the test scope and any applicable cost.

Your data types and quantities determine the Entity Points total and the plan you need. The cost also depends on your chosen service, add-ons, and any custom work. Use the pricing calculator for an estimate; custom work is reviewed and quoted separately.

If you are migrating from a live store, it can normally keep taking orders while Next-Cart copies its data. The migration does not delete or change the source data. Plan the final update and the switch to the new store separately so recent orders and other changes are included. For file-based migrations, changes made after an export require a fresh export; an uploaded file is not a live connection to the store.

Yes. Your license allows repeat runs for the same store and migration path for 12 months from purchase, within your plan’s data limit. Continuing the previous migration can add eligible new records without importing the same mapped records again.

Changing records already migrated is separate: the paid Data Update add-on can update selected fields where your source, target version and those fields are supported. Keep the existing migration links and leave target-data clearing off. It does not automatically update every field or provide continuous synchronization.

Yes. While your license is valid, you can increase your plan’s data limit and upgrade to a higher service where it is available for your migration path. You can move from Standard Migration to Managed Migration or Custom Migration, or from Managed Migration to Custom Migration.

If you already use Custom Migration, you can add custom work after a review and quote. You pay only the additional amount, and your license expiry date stays the same.

Start Your Shopware to WordPress Migration Today!

Move your store from Shopware to WordPress with a secure, guided migration tailored to your business.