Shopify Expands Product Variant Limits: A Game Changer for eCommerce Merchants

Shopify New 2000 Product Variant Limits
Shopify New 2000 Product Variant Limits

Shopify, one of the leading eCommerce platforms globally, has made a significant move to enhance the flexibility and capabilities of their merchants. Recently, Shopify announced an upgrade to the maximum number of variants allowed per product, increasing the limit from 100 to a staggering 2000.

Beginning in June 2024 and throughout the year, a select group of merchants will receive early access to this new product variant limit, with a full rollout to all merchants expected in early 2025. This monumental shift promises to empower merchants with more extensive product catalogs and customization options, ultimately driving better customer satisfaction and business growth.

The Impact of Increased Variant Limits

For years, Shopify merchants have had to navigate the restrictive cap of 100 variants per product. While this limitation worked for many small to medium-sized businesses, it posed a significant challenge for larger retailers and those with complex product offerings. The new limit of 2000 variants per product changes the game entirely. Here’s why this upgrade is so impactful:

Enhanced Product Customization

With up to 2000 variants, merchants can offer a more comprehensive range of options for their products. This is particularly beneficial for businesses selling items like clothing, footwear, or custom products, where size, color, material, and other attributes can create numerous combinations.

Improved Inventory Management

Managing inventory becomes more streamlined as merchants can now consolidate variations of a product under a single listing. This simplification helps in tracking stock levels, managing orders, and reducing errors.

Better Customer Experience

Customers benefit from a more seamless shopping experience. They can find exactly what they are looking for without having to navigate through multiple listings for essentially the same product.

Anticipated Changes to Product Options

In addition to the increased variant limit, Shopify is also considering changes to the maximum number of options per product. Currently, merchants are limited to 3 options, which can be a constraint for those offering products with multiple customizable features. While specific details and timelines for this change have not yet been announced, the potential for more than 3 options is an exciting prospect.

Allowing more product options would enable merchants to provide a richer and more tailored shopping experience. For example, a merchant selling customizable furniture could offer options for size, material, color, and additional features all within a single product page. This would not only simplify the purchasing process but also enhance the overall user experience.

Upgrading the Shopify Migration Tool

In response to these significant platform upgrades, our team has proactively updated the Shopify migration tool to support the new variant limits. This means that merchants looking to migrate their stores to Shopify, or existing users aiming to restructure their product catalogs, can do so seamlessly with our tool. The updated migration tool ensures:

  • Smooth Transition: Easily migrate products with up to 2000 variants, maintaining the integrity and structure of your product data.
  • Accurate Data Handling: Ensure that all product options and variants are accurately transferred, minimizing the risk of data loss or errors.
  • Future-Proofing: Be ready to leverage the anticipated increase in product options, allowing for greater flexibility and customization in the future.

It’s important to note that Shopify is still in the process of rolling out this upgrade across their platform. Therefore, if you are looking to import products with more than 100 variants into your Shopify store, please ensure that your store has been upgraded to support the new limit. This will help avoid any disruptions and ensure a smooth transition for your extensive product offerings.


Shopify’s decision to increase the variant limit to 2000 and consider expanding the options per product is a clear indication of their commitment to evolving with the needs of their merchants. These changes are set to offer unprecedented flexibility and capability to businesses of all sizes.

Our updated Shopify migration tool stands ready to help merchants transition smoothly and take full advantage of these exciting new features. As Shopify continues to innovate, we are dedicated to providing the tools and support necessary to help our clients thrive in the ever-changing landscape of eCommerce.

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